Our office’s current project is sending out emails and letters to our patients that have unused dental benefits remaining for this year. We mail out letters to those who do not provide email addresses but for those patients who prefer electronic correspondence, our email has been working overtime. It’s not much of a shock to hear that I prefer email. Patients respond very quickly and we are able to schedule them promptly.
Our email is shorter than our snail-mail letter. It has to be. You have a few seconds before the delete button goes into action
– grab their attention while you can. Below is the text of our email for unused benefits – feel free to adapt it for your practice:
As we near the end of 2007, I wanted to remind you to take advantage of any unused dental benefits. Every year you receive a maximum amount from your dental insurance company - make sure to use all available benefits to complete any outstanding treatment. Almost all plans do not let you rollover unused dollars to the next benefit year.
If you have funds set aside in a flexible spending account (FSA) or healthcare saving account (HSA), now is the time to schedule treatment so your copayment amounts can be applied to this year's deductions.
Call us today to schedule your appointment. We find that the holiday season is always our "busy time." We look forward to seeing you soon. Please call or email us with any questions.
As with any electronic communication make sure the following script is below your signature:
The information contained in this message is confidential, and protected from disclosure. If you are not the intended recipient of this message you are hereby notified that any dissemination, distribution, or copying of this communication is strictly prohibited. If you have received this communication in error, please notify us immediately by replying to the message and deleting it from your computer.
I hope this helps your practice - I'd love feedback!